Packaging is a crucial part of product design. Used with the right product label, packaging adds value to your product. That brings us to the importance of the label. From brand labels to sales labels, labels attract buyers to your products and inform them why it is a good purchase. With so many products on the market, your product label will be what sets your product apart from the competition.
Understanding Different Types of Labels
All different types of labels serve an important and specific purpose – some more so than others. The types of information contained on labels extend to more than just your logo. It includes:
- your company’s contact information
- basic product information
- usage or operation instruction
- health and nutritional information (if applicable).
Depending on your product type, a label may require even more information, or different features. Some companies add value to their labels in order to relay quality by using thermal labels, tamper resistant labels, embossed foil labels or aluminum name plates or tags.
Benefits of Professional Labels
Just as there are many different needs for a label on a product, it also offers a range of benefits, including:
- It helps to establish your brand – A product label and the appropriate packaging helps to make your brand recognizable. Once consumers have developed trust in your brand, they will look out for different products in your brand. A label provides an easy way for consumers to associate products with your brand.
- It enables private labeling – Private labeling is not only for large corporations. In fact, small companies can also use it to establish their place in the market.
How to Design an Attractive Label
A professional label designer applies creative flair to your label design. Much non-verbal communication goes into designing the perfect label for your product – one that stands out from the competition and conveys your unique value proposition at the same time.
Colors
While the label should differ from your product packaging, it should complement each other. The right color combinations go a long way to creating a unique brand identity. Most designers will recommend that you use the same color palette for all your product labels and other marketing materials and communications.
Text, Image & Font
You can create synergy in your design by creating just the right text and image combinations, but font conveys much about a brand. Instead of selecting a basic PC font, choose a readable, custom font.
Information
You have about three seconds to grab someone’s attention, so make sure that the brand name and product description can be ascertained in the shortest amount of time possible.
Label Material
What type of paper will you use for your label? You will have to choose from different paper textures and colors, or perhaps a transparent sticker. If it’s impossible to choose between two options, you may want to do a split test to research the best option.
Shapes and Sizes
Unusual shapes tend to draw consumers’ attention, but it’s important to remember that lighter backgrounds tend to work best for that. If your product comes in different colors, try to stick to a simple label that remains easily recognizable as belonging to your brand.
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